Startup pitch deck template

The slides investors expect: problem, solution, market, traction, model, team and the ask.

Northwind

Every slide in this template

  • Northwind1. Northwind
  • The problem2. The problem
  • Our solution3. Our solution
  • Market (example figures)4. Market (example figures)
  • Traction (example figures)5. Traction (example figures)
  • Business model6. Business model
  • Why we win7. Why we win
  • Team8. Team
  • Raising $1.5M seed9. Raising $1.5M seed

What’s inside

9 slides in the Midnight theme, each with speaker notes. Example names and figures are placeholders: replace them with your own.

  1. Northwind Title
  2. The problem Bullets
  3. Our solution Image right
  4. Market (example figures) Big numbers
  5. Traction (example figures) Chart
  6. Business model Two columns
  7. Why we win Comparison
  8. Team Bullets
  9. Raising $1.5M seed Closing

When to use it

For a first meeting with angel or seed investors, a demo day slot, or an accelerator application that asks for a deck. It follows the order most investors read in: the problem, your answer to it, how big it can get, proof that it is working, how you make money, why you beat the alternatives, who is building it, and what you are asking for. If you are raising from a bank or applying for a grant, cut the market slide down and lead with the numbers they ask for instead.

Making it yours, slide by slide

  • Title. Your company name and one line that a stranger understands: what you do and for whom. “Route planning for small delivery fleets” beats “AI-powered logistics optimization”.
  • The problem. Three bullets, each a fact about your customer’s day. If you have a number (hours lost, money wasted), use it.
  • Our solution. Put a real screenshot or product photo on the right. Investors remember what they see.
  • Market. Use a bottom-up figure: number of customers you can reach times what each pays. Say where the number comes from.
  • Traction. The chart should show your best real metric over time: revenue, paying customers or active users. Replace the example figures before you share the deck.
  • Business model and why you win. Price per customer and how you grow; then a fair comparison with the option customers use today.
  • Team and the ask. One line per founder on why they can build this. End with the amount, what it buys and how long it lasts.

Common mistakes

  • Leading with the product instead of the problem, so investors don’t know why it matters.
  • A market slide in the billions with no source. A smaller, believable number is more convincing.
  • Leaving the example figures in. The traction and market slides are marked “example figures” so you don’t miss them.

How long it runs

Nine slides suit a five to eight minute pitch: about 45 seconds a slide, longer on traction. For a 3-minute demo day slot, merge business model into traction and drop the comparison.

Two ways to use it

  1. Edit it directly. Open it in the studio and change the words, pictures and chart values in the side panel.
  2. Have your AI write your version. Copy the prompt below into ChatGPT, Claude or Gemini, fill in your topic, and paste the answer into the studio. You’ll get the same structure with your content.
Create a pitch deck about: a startup pitch deck about [your topic], following this outline: Northwind; The problem; Our solution; Market (example figures); Traction (example figures); Business model; Why we win; Team; Raising $1.5M seed

Details:
- Audience: a general audience
- Number of slides: 9
- Tone: professional

[…then the reply format and rules the studio reads. The button copies them too.]

What the format and rules part says, and why: the full prompt, explained.

Free to use for school, personal and commercial presentations. Present it full screen for free; with Pro, use your phone as the remote and download it as a PDF.

Questions

Can I change the dark theme?

Yes. Pick any of the eight themes in the side panel; every slide updates. Light themes print and read better as PDFs.

Are the example figures real?

No. Northwind and its numbers are made up to show the structure. Replace every figure before you present or send the deck.

Can I add a demo slide?

Yes. Add a slide after “Our solution” with the Full image layout and a screenshot, or a Process slide showing how a customer uses it.

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